At Crosby Granger Architects, we have decades of experience working with the owners of large estates across the UK.
We understand the challenges of managing complex, multi-layered properties and use that expertise to identify strengths, unlock potential, and develop strategies that work for all stakeholders.

We recognise each estate as an interconnected system—balancing land, heritage, biodiversity, housing, farming, and community—and take a holistic approach that helps estates define a clear, sustainable vision for their future.
In this article we explore how economic viability underpins the sustainable future of rural estates—balancing commercial opportunity with the preservation of heritage, landscape and local character.

Re-establishing the Heart of Higham

The first major challenge at Higham Estate, which forms a significant part of the northern Lake District National Park, was the loss of its historic centre. The estate’s figurehead property, Higham Hall, had previously been sold off.
Central to addressing this was the vision for a new ‘Heart of Higham’—the creation of a world-class tourist destination featuring educational displays of local history and industrial heritage.

The estate’s proximity to the A66 and excellent transport links provide a strong foundation for tourism, while its spectacular landscape adds to its potential as a major attraction.

Marketing and brand awareness were also identified as key challenges, with the estate effectively starting from zero. The plan, therefore, includes strategies for cluster marketing and partnership working with other local attractions to create an itinerary of special destinations throughout the area, strengthening both visibility and collaboration.

Sustaining and diversifying farming

Like many rural estates, Higham has experienced the pressures of change within the agricultural sector. Over time, the number of working farms has reduced from six to two, and the poor economic viability of traditional farming continues to present a challenge.

Our Whole Estate Plan sets out a strategy to sustain farming operations and maintain woodlands, while introducing diversification opportunities that respect both the estate’s heritage and its landscape.

By creatively rethinking existing spaces, we identified opportunities to reuse redundant farm buildings. Some hold special historic significance, such as barns with unique architectural detailing and traditionally finished adzed timber trusses. These buildings could be sensitively converted into attractive event venues or business hubs—retaining their original character while supporting a modern, viable use.

Across the estate, we also identified opportunities for economies of scale in the farming operation, alongside ways to enhance the estate’s shooting and salmon fishing offers to boost income.

Delivering net gains in biodiversity

Through the Whole Estate Plan, we demonstrated how adjustments to farming practices and woodland management could deliver net gains in biodiversity, which is now required for planning applications.

By mapping the entire estate, we were also able to show how the estate could sell Carbon Credits to third parties, allowing them to meet their biodiversity net gain obligations. For example, if a developer in a nearby town cannot achieve sufficient on-site biodiversity enhancements such as tree planting, Higham Estate could provide the necessary offset within its own land.

Local community groups are already in the process of being invited to participate in tree planting initiatives on the estate, an approach that not only delivers biodiversity benefits but also encourages locals to get outdoors and help create green corridors throughout the estate.

We identified a range of sites for trees and biodiversity enhancements across the estate — these include an active travel route along the A66 which will be a green corridor with a cycleway; or on the River Derwent where we can create a buffer edge which also helps to move grazing away from the riverbank to improve nutrient neutrality, while replacing lost elements of the historic parkland estate.

An economically sustainable future

Through the Whole Estate Plan, we have taken an estate and set it on a path towards long-term economic sustainability without losing its essence.

The landscape will be enhanced to reflect its location in the National Park, the land will continue to be farmed, and the estate will remain true to the character that makes Higham special and worthy of its place within a World Heritage Site.

Through the Whole Estate Plan, we have shown how a struggling rural estate can be reimagined for long-term sustainability without losing its essence. Its landscapes are enhanced, farming remains viable, and heritage is celebrated—ensuring the estate continues to contribute to its community and the wider World Heritage landscape. It demonstrates how estates can adapt, diversify, and thrive while remaining true to their character.

In creating a WEP, we could be consulting with landowners and business leaders, and accompany a retired farmer around his beautiful old barns he has known since childhood, all in a day’s work.

We always pay close attention to an estate’s unique stories and history, recognising the value they bring to development. This is not about ‘parachuting in’ a generic development onto a site. At Higham, we intend to deliver change that is very much Cumbrian through and through.

Bearing in mind that Higham sits within a National Park which is also a World Heritage Site, it was essential to create a WEP that is not only sensitive to its setting but world-class in its ambition and delivery. The plan aligns closely with the park authority’s own long-term vision for conservation, sustainable tourism and community resilience, ensuring that we contribute positively to the wider aims of the National Park.

Delivering a plan that respects heritage, supports the local community, enhances biodiversity and ensures economic viability requires not only vision but also expert input across a wide range of disciplines.

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